The Ottawa real estate market is becoming more balanced. This means that it takes a little more to sell a home than simply putting up a “For Sale” sign on the front lawn! One of the most effective ways that sellers can ensure they showcase their home in the best possible light, is to stage it.
Staging a home is not about decorating. It is not about style and it goes beyond cleaning and decluttering. It is done after the minor repairs such as painting, fixing leaky taps and replacing any broken items is completed. It is about dressing the house up for sale and creating appeal for buyers.
Here are 5 reasons why staging your home for sale may be the most important thing you can do to get the highest price and quickest sale:
1. It makes your home look great in photos. Buyers start searching for their next dream home on the internet. Staging will ensure photos of your home are as nice as possible in order to entice potential buyers to visit.
2. It eliminates potential problems that buyers may see with a home. Any little problem such as closet doors that don’t close, dirty bathrooms or smelly garbage makes the buyer emotionally disengage from the house. Their mind is on the future problems and annoying details they will need to attend to once they move in. Staging a home makes it look ready to move into and buyers are less likely to deduct money from their offer for future fix-ups.
3. It broadens your home’s appeal to people with different tastes. The aim of staging is to create a look in your home that is fresh and welcoming. Style aside, most people appreciate and strive to live in a home that is: welcoming, organized, comfortable, peaceful, clean, warm, inviting and spacious. If you stage it well, you will have potential buyers describe your home using these terms.
4. It sells an ideal lifestyle. Staging is not about selling YOUR lifestyle. Buyers are looking to fulfill a dream and improve THEIR lifestyle. By objectively staging your home you are inviting an emotional connection to your home. Doing this can get you more money for your home if the buyers decide they want the lifestyle your home is showcasing. Successful builders will stage a model home to entice buyers and show what lifestyle is possible in their houses – it invites buyers to dream of the possibilities.
5. It makes buyers forget about their “must have” list. Feeling at home in a house can make buyers reconsider their list of “must have” items for their next home purchase. It becomes an emotional connection with the home and not just a logical buying decision based on a rigid checklist. Visualizing al fesco dinners in the summer on your staged patio can make them forget that your house does not have their desired 2 car garage for example.
You want your home to sell quickly because the longer it is on the market, the more likely buyers will think there is something wrong with it. In addition, if the house sits, you are more likely to have to make a price adjustment. Focus instead on making a small investment by staging your home ahead of time to ensure you sell it quickly and for top dollar.
Do you have a story about a home you bought or sold because it was staged well? We’d love to hear about it – please share below.
If you are looking to buy a home, or are thinking of selling yours, I would be glad to represent you and help you negotiate the best deal. Please contact me at steve@stevewalsh.ca.
